MANIFESTO
Loose guidelines for how we want our brand to live and breathe. Consider adopting those that resonate with you.
Create
- Live authentically with openness and curiosity
- Design your own rules
- Define your own path
- Operate from a place of infinity
- Express your story & your soul
Dream
- Transcend boundaries
- Dream without limits or borders
- Imagine a better world and act upon it
Connect
- Connect to the depths of your soul; accept your truest self
- Connect with the community that participates in the olfactory experience
Challenge
- Question norms & preconceived notions
- Explore unconventional ideas
- Seek new perspectives
- Dare to do things differently
- Serve as a vehicle for change
- Give back without ever second guessing
Evolve
- Transform and grow over time, like an artist and their craft
- Learn from the past
- Boldly defy uncertainties & insecurities
- Face blank canvases with confidence
Play
- Find joy in the process
- Never take ourselves too seriously
- Appreciate the beautiful absurdity of life’s journey
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